Uncover the real reasons behind Janella Salvador and Marlo Mortel's absence from the I Love You Since 1892 TV adaptation. Learn about dissolved contracts, talent agency dynamics, and executive decisions.
Understanding the Buzz: Why Fan Favorites Weren't Chosen
The news of an I Love You Since 1892 (ILYS1892) TV adaptation has sent ripples of excitement through its dedicated fanbase. However, a significant question has emerged: why weren't fan favorites Janella Salvador and Marlo Mortel, often affectionately referred to as "MarNella," chosen to play the lead roles?
Rumors and discussions have been swirling, and we've gathered insights from showbiz insiders to shed light on this intriguing development. It's important to note that this information is based on credible sources, though for confidentiality, their names will not be disclosed.
The ABS-CBN Factor: A Change of Hands
One of the primary reasons traces back to the publishing rights of the ILYS1892 books. Initially, these books were published under ABS-CBN. However, with the closure of ABS-CBN's broadcast operations, many signed titles and planned TV series adaptations under their wing were shelved. Among these was allegedly the contract for ILYS1892.
When a major media entity like ABS-CBN faces such a significant change, it leads to a turnover of contracts, including those for adaptations and talent. This presented an opportunity for other production houses.
Viva's Acquisition and Talent Roster
According to our sources, Viva Entertainment ultimately acquired the rights to I Love You Since 1892. This acquisition is a crucial piece of the puzzle. Viva, like any production company, prioritizes its roster of signed talents for major projects, especially adaptations.
Here's where MarNella comes into play: Janella Salvador and Marlo Mortel are currently under Star Magic, a different talent agency, and are not part of Viva's roster of artists. This fundamental difference in talent representation makes a significant impact on casting decisions.
The industry practice is clear: when a company invests in intellectual property like ILYS1892, they leverage their in-house talent first. This streamlines production, strengthens their artists' careers, and optimizes their investment.
Executive Decisions and Creative Direction
While many fans might believe that the author's preference should dictate casting, the reality of showbiz adaptations is often more complex. The author, no matter how much they might advocate for specific actors, ultimately does not hold the final say in casting.
The decision-making process for lead roles is an executive one. It's driven by a combination of factors, including the production house's talent pool, strategic business objectives, and the perceived ability of chosen actors to carry the roles effectively. It's about introducing new talents and fresh faces, not solely about fan-casting, though fan engagement is certainly considered.
In the case of ILYS1892, the executive decision was to push talents under Viva's wing. This isn't a reflection on MarNella's talent or their immense popularity among fans; rather, it's a strategic move to utilize and promote Viva's own artists.
The Bottom Line
The contract with ABS-CBN was effectively dissolved, paving the way for Viva to acquire the rights. With Viva now in control, and with their significant executive power and financial backing, they opted to cast actors from their own talent pool.
This is a common practice in the entertainment industry, especially concerning adaptations where rights and talent contracts become intertwined.
While it's understandable for fans to feel disappointed, these decisions are rooted in the business realities of showbiz – an investment in rights, a focus on in-house talent, and strategic executive choices that shape the final product.
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