Tito Sotto, Vic Sotto, and Joey de Leon (TVJ) have silenced critics and debunked rumors of financial losses for Eat Bulaga! on TV5 by announcing an impressive half a million pesos in advertising revenue within the first six months of its airing.
When Eat Bulaga! transitioned to TV5 in July 2023 after their controversial departure from TAPE Inc., speculations arose about the show's sustainability and profitability. However, TVJ and the Dabarkads proved their enduring appeal by securing loyal advertisers and maintaining a strong fanbase.
The half-a-million-peso ad revenue highlights the show’s ability to thrive in the competitive noontime television market. Iconic segments such as Gimme 5: Laro ng mga Henyo (formerly Pinoy Henyo) and 'Bawal! Judgmental ka ba?' (formerly Bawal Judgemental) continue to attract viewers and sponsors, reaffirming Eat Bulaga!’s legacy as the longest-running and most beloved noontime program in the Philippines.
This achievement serves as a testament to the unwavering popularity of TVJ and the Dabarkads, who have successfully preserved the essence of Eat Bulaga! despite the challenges of re-establishing the show on a new platform.
With these promising results, TVJ and the team are expected to innovate further, ensuring that Eat Bulaga! remains a dominant force in Philippine entertainment for years to come.
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