The glittering 6th ALTA Media Icon Awards, hosted by the University of Perpetual Help System DALTA, recently honored the best and brightest in the Philippine media landscape, celebrating a night of 'Beyond Gold Milestones.' Among the biggest winners of the evening were two of the most talked-about names in the industry: rising star Atasha Muhlach and the comedic power trio, JoWaPao.
Atasha Muhlach: The Promise Delivered
Credits: VAA
The spotlight shone brightly on young actress and host, Atasha Muhlach, who took home the coveted award for Most Promising Female Star.
Muhlach, the daughter of celebrity icons Aga Muhlach and Charlene Gonzalez, has rapidly carved her own path in show business. The award specifically recognized her work on the long-running noontime institution, 'Eat Bulaga,' and the popular sitcom, 'Da Pers Family.'
Accepting her gold-star trophy, Atasha Muhlach exemplified grace and genuine delight, a picture of a star on the rise. Her win is a resounding affirmation of her undeniable talent, charm, and the hard work she has poured into her nascent career, marking her as a definitive talent to watch in the coming years.
JoWaPao: Comedy Kings Reign Supreme
Laughter filled the auditorium as the phenomenal hosting tandem of Jose Manalo, Wally Bayola, and Paolo Ballesteros—collectively known as JoWaPao—were recognized as Best Noontime Variety Host.
The award is a testament to the trio's enduring chemistry, wit, and unique brand of humor that has entertained millions of Filipino viewers daily on 'Eat Bulaga'. Their seamless teamwork and versatility, whether delivering punchlines or touching stories in segments like 'Sugod Bahay,' have cemented their status as kings of noontime television.
The win reinforces the immense popularity and audience resonance of JoWaPao, proving that their talent for hosting and comedy remains unparalleled and deeply appreciated by the academic community and the viewing public alike.
A Milestone Night for Media Icons
The 6th ALTA Media Icon Awards, presented by the Perpetualite Community, continues its tradition of recognizing excellence across various media platforms, with awardees selected based on the votes and preference of students and faculty.
The victories of Atasha Muhlach and JoWaPao highlight the vibrant and evolving state of Philippine television. Congratulations to the winners for achieving these significant 'Beyond Gold Milestones' and for continuing to inspire excellence in their respective fields!
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